Coca-Cola is one of the most recognizable brands in the world, its red background and white lettering seen from Alaska to Antarctica, from China to Connecticut. It may actually be the most recognizable brand on the planet.
But even a corporate behemoth like Coke can’t ignore the realities of the marketplace, and the reality these days is that people are drinking less soda as the nation tries to get healthier. Coke CEO Muhtar Kent has one response to that trend: sell more Coke. Mike Esterl wrote the page-one story and joined the MoneyBeat show this morning to talk about it.
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